Your business website is one of your most powerful, less expensive marketing tools, and it’s often the very first impression of your business. It takes 1/5th of a second for someone who visits your website, to form an opinion of your brand! That is why your website has to look very professional, attractive, easy and fast to navigate, and trustworthy.
Your website also has to be very assertive of what you expect your visitors to do, once they have landed on it. TO that purpose, you need a Call to Action. It is a button or highlighted message that tells your visitors clearly what you want them to do? Call you? Sign up for your Newsletter? Buy your product? Read your content and start thinking of you as an authority in your field? At the same time, your website has to convey very clearly what’s in it for THEM! Why should they stay on your site and go deeper than the home page? How do you MEET their NEEDs?
